Mission & strategies

Our Mission

Tourism Kingston’s mission is to promote Kingston, Ontario as a uniquely historic and hip destination to explore year-round.

Vision

Tourism Kingston’s vision is to excel in creating, promoting, and growing opportunities for Kingston, Ontario to be a premier destination for individuals, groups, and businesses; to leverage tourism as a key driver of a healthy economy of Kingston; and to champion Kingston as a destination for local, regional, national, and international tourism.

Sustainability

Tourism Kingston strives to incorporate sustainability in all its operations. Our actions and initiatives are guided by our GreenStep Sustainable Tourism certification, the UN Sustainable Development goals, and the City of Kingston’s climate leadership plan.

Learn more about our sustainability initiatives.