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RS31013 Walking Tours 3
Membership

TARGETED MARKETING OPPORTUNITIES

In addition to regularly showcasing our tourism partners through stories, campaigns, and media pitches as opportunities arise, Tourism Kingston offers targeted programs to increase your public profile to a variety of audiences, from Kingston visitors to couples planning a wedding to professionals in the business event, sport, and travel trade sectors.  

These programs allow our tourism partners to choose how and where they would like their business or event to be featured. Explore your options.

VISITOR INFORMATION CENTRE  

Every year, Tourism Kingston’s Visitor Information Centre welcomes more than 75,000 people from across Canada and the world. We assist guests with itinerary planning and encourage them to extend their stay in Kingston.  

We also support our local partners in promoting their products and programs through enhanced profile opportunities. Enhanced profile options run from May 1 to April 30 annually. 

 This program is reserved for tourism industry partners – businesses and organizations that offer programs and services geared towards Kingston visitors as well as residents, either year-round or seasonal offerings, e.g., May to October.  

Eligible partners include museums and galleries, sightseeing tours and rentals, historic sites, festivals and attractions, recreational offerings, accommodations (KAP members), and restaurants. 

Inclusion in the Enhanced Profile Program is at the discretion of the Manager of Visitor Services. Partners must supply their own professionally designed brochures or digital graphics/videos, as required. 

Contact Angélica Mendieta-Sweet at angelica@tourismkingston.com to explore your options in the enhanced profile program. 

Enhanced Profile Program 

Visitor Information Centre brochure racking $500 + HST  

Visitor Information Centre brochure racking is a great way to engage visitors and staff in conversations about your business. Most guests head directly to the brochure wall when entering the Visitor Information Centre.  

  • Brochures provide visitors with a visual reminder that yours is a must-see destination in Kingston  

  • Brochure racking is organized by sector and arranged alphabetically to better assist our visitors  

  • Staff track the brochure racking program and inform partners when supplies are running low  

  • Brochures/rack cards are produced and provided by the partner to the Visitor Information Centre  

Enhanced brochure racking $750 + HST  

Take advantage of Tourism Kingston’s strategically placed brochure racks and staffed booths at key locations citywide.  

This package includes Visitor Information Centre brochure racking, plus:  

Brochure racking at community locations managed by Tourism Kingston. Placement is rotated and based on available space.  

  • Athletics & Recreation Centre, Queen’s University 

  • Endaayaan–Tkanónsote Residence, Queen’s University (seasonal) 

  • Great Lakes Museum  

  • INVISTA Centre  

  • Portsmouth Olympic Harbour  

  • Kingston Airport  

  • Inclusion at Tourism Kingston-staffed booths, such as Kingston Penitentiary Tours (peak season) and sporting events (year-round)

Enhanced racking and digital ad package $900 + HST

Combine the enhanced brochure racking with digital ad options, including a static ad featured on two display screens at the Visitor Information Centre, plus a display screen at Kingston Pen (peak season).  

  • Partner ads rotate on a schedule and show an average of 10 times per hour (average of 120 showings per day during peak season)  

  • Promotions, specials, packages, and designs can be updated once per month for the duration of the program  

  • Graphics are produced and provided by the partner

Premium profile package $1,100 + HST 

This package includes the enhanced racking and digital ad package, plus:  

  • A 15-second video on the display screens at the Visitor Information Centre and Kingston Pen. This video may be updated monthly.

By submitting the form below you agree to participate in the Enhanced Profile Program and an invoice will be generated.

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Participation Agreement

By submitting this form, I agree to participate in the Profile Program and an invoice will be generated.
 
Red fields are required.

SALES 

Threshold 360 

$350 + HST (new partner or annual renewal) 

This program is available to tourism partners including accommodations, attractions, sport facilities, meeting spaces, restaurants, and museums. 

Attract the attention of visitors, groups, event organizers, and meeting planners with a professional and engaging 360-degree virtual tour of your property, facility, or attraction.  

Partner photos and video captures are prominently featured in the Unique Venues section of the Tourism Kingston website. Partners also have access to Threshold 360 dashboard and integrations to add to their own sites. 

Tourism Kingston will integrate the use of Threshold 360 in select leisure marketing efforts. For partners already in the program, renewal price includes the option for updated video content capture. 

Contact Ted Robinson at ted@tourismkingston.com or Ashley Bradshaw at ashley@tourismkingston.com to discuss Threshold 360 options. 

Trade shows 

Maximize potential business by accompanying Tourism Kingston sales staff on a targeted travel trade, business event, or sport trade show. 

  • Exclusive face-to-face time with qualified planners and tour operators  

  • Access to all social networking events as well as pre- and post-event activities  

Opportunities and additional travel costs depend on available events. 

If there are more interested partners for an event than available spots, then priority will be given to partners with pertinent accreditations (e.g., Green Key, Rainbow Registered, Feast On). All participants must sign and adhere to the Tourism Kingston Code of Conduct. 

TRAVEL TRADE 

Travel Trade opportunities (trade shows and advertising) are reserved for tourism industry partners in Kingston that are accommodations or venues able to host motor coach parties (56 guests or more), offer group rates/blocks, and offer motor coach parking. 

Contact Noëlle Piché at noelle@tourismkingston.com to discuss travel trade opportunities. 

Trade show options start at $650 + HST

  • Rendez-vous Canada (May) 

  • Student & Youth Travel Association (August) 

  • Ontario Motor Coach Association (November) 

Print/digital advertising $1,500 + HST 

Inclusion in a full-page Kingston ad in the JonView Tariff and in Group Tour magazine. Jonview is Canada’s leading inbound tour operator; Group Tour magazine is the world’s most wide-reaching tour magazine.

BUSINESS EVENTS 

Participation in these trade shows is reserved for Kingston accommodations or venues with a capacity for 100+ guests and that offer group rates/blocks. 

Contact Ted Robinson at ted@tourismkingston.com to discuss participating in these trade shows. 

  • Tête-à-Tête $500 + HST (February) 

  • Canadian Meetings & Events Expo $1,500 + HST (August) 

SPORT & WELLNESS 

Participation in this trade show is reserved for Kingston sport, wellness, or fitness organizations interested in attracting new events to Kingston and for Kingston venues, facilities, and accommodations that can host sporting events and/or groups. 

Contact Emma Lambert at emma@tourismkingston.com to discuss participating in this event. 

Sport Events Congress (March) 

  • $2,000 + HST (Sport Tourism Canada member) 

  • $2,500 + HST (non-member) 

MUSIC 

Music matching is available to any business or organization hosting an event in Kingston.

Music event sponsorship and the #YGKKeys program are reserved for any business or organization interested in a unique promotional opportunity that also supports the Kingston music scene. Inclusion in these programs are at the discretion of the Music Officer.

Contact Moira Demorest at moira@tourismkingston.com to discuss music opportunities. 

Music matching 

Looking to include music in your next event? Kingston offers an extensive directory of local musicians, DJs, composers, and music industry professionals. Free introductory consultations are available to assess needs, with additional assistance and event coordination provided at a nominal fee. 

Music event sponsorship $500 + HST 

Sponsor a live music event at one of Kingston’s vibrant venues. Event sponsorship provides valuable support to the music community and valuable marketing opportunities for your business.  

  • Opportunity to provide marketing materials to audience members  

  • Complimentary tickets to the event for your staff (up to 10) 

  • Opportunity for VIP meet & greet experience with headlining artists 

  • Early admission to the concert 

  • Additional social media mentions to advertise the event 

#YGKeys partnership  

In the Key of Kingston (#YGKeys) is a public art project that places pianos in public spaces for everyone to enjoy. Be part of this exciting initiative to foster live music in the community and bring positive attention to your business or organization.  

Forte  $5,000 + HST 

  • Delivery of an upright outdoor piano, painted onsite 

  • Artists fees + materials; theme selected by partner 

  • Promotional acknowledgement on Visit Kingston music website 

Mezzo - $10,000 + HST  

All the perks of a Forte partnership, plus:

  • An organized performance event to unveil the painted piano 

  • Additional social media mentions to advertise the event 

  • Artist fees associated with performance opportunity 

WEDDINGS IN KINGSTON

Tourism Kingston offers a microsite promoting Kingston as a destination for weddings: visitkingston.ca/weddings. 

Weddings in Kingston partnerships are reserved for Kingston businesses and organizations that cater specifically to weddings, including accommodations, venues, and services like florists, bakers, and photographers. 

Showcasing both wedding services and venues, this site receives almost 120,000 visits annually. Free listings are available, with additional promotion on the website and social media for paying partners at three levels: basic, enhanced, and premium. 

In addition, we offer a Weddings in Kingston campaign in our target markets of Toronto, Ottawa, and Montreal (May through December), which offers additional profile for our Enhanced and Premium partners.  

Contact Ashley Bradshaw at ashley@tourismkingston.com to explore your options in the Weddings in Kingston program. 

Free 

  • Business description with address, phone number, email, website or social link, and one photo or logo 

Basic $750 + HST 

  • Business description with address, phone number, email, website link, social links and photo gallery  

  • One featured callout on visitkingston.ca/weddings  

  • One organic pin on Pinterest  

  • One organic post on Instagram 

Enhanced $2,500 + HST 

  • Business description with address, phone number, email, website link, social links and photo gallery  

  • One featured callout on visitkingston.ca/weddings  

  • One organic and one promoted pin on Pinterest  

  • One organic and one sponsored post on Instagram  

  • One feature in Weddings email  

  • One feature in GDN Skyscraper ad 

Premium $3,500 + HST 

  • Business description with address, phone number, email, website link, social links, photo gallery, and video  

  • One permanent callout on visitkingston.ca/weddings  

  • One vendor spotlight article  

  • One vendor listicle  

  • Two organic and two promoted pins on Pinterest  

  • Two organic and two sponsored posts on Instagram  

  • One visitkingston.ca ad for one month  

  • One feature in Weddings email  

  • Two features in GDN Skyscraper ad  

  • Threshold 360 capture  

  • One one-hour on-site photo shoot