Mission and Strategies


Tourism Kingston’s mission is to promote Kingston, Ontario as a uniquely historic and hip destination to explore year-round.


Tourism Kingston’s vision is to excel in creating, promoting, and growing opportunities for Kingston, Ontario to be a premier destination for individuals, groups, and businesses; to leverage tourism as a key driver of a healthy economy of Kingston; and to champion Kingston as a destination for local, regional, national, and international tourism.


Tourism Kingston has engaged GreenStep Solutions to undertake a sustainable tourism assessment and develop an action plan. This work will be completed in 2022 and 2023 and will:

  • Integrate sustainability into our destination management strategy
  • Establish a sustainability baseline
  • Engage stakeholders to identify gaps, and set goals to improve the sustainability performance of destination

Strategic Documents